About Joel
My career in the auto industry began 15 years ago, and I joined the Serra family in March 2016. Love that Serra has “Market Based Pricing,” and that each of our guests gets a great deal, regardless of their knowledge of the car business. Customers enjoy working with me because of my kindness, sincere attitude, honesty, and prompt follow-up service. I truly love helping people find the perfect vehicle to suit their needs. I attended Ferris State University and earned a bachelor degree. Love to spend quality time with my wife and our children. I also enjoy classic car restoration.
Customer rating
4.9 / 5 based on 747 ratings (497 written reviews)
Recent reviews
Joel was very friendly and answered all my numerous questions efficiently. He made car buying very pleasant unlike some of my past experiences where even one time I just walked out. So thank you, Joel, and I love my new car.
— Caralee G. ,
Joel is straightforward and efficient. If he does not know an answer to a question, he will find the answer immediately. I was looking for a specific color for my new Subaru Outback purchase and he made it happen. Furthermore, in my estimation, he was fair in offering a trade in value for my 2017 Outback. I returned two weeks after my purchase and he was very helpful in identifying some of the features on my new Outback. In my opinion, Joel is a top notch sales consultant.
— William T. ,
2nd purchase from Joel. Always knowledgeable with everything. Ended the day with him going over all the details. Never rushed us and made sure we understood everything. Great salesperson.
— Mark B. ,
Joel was very friendly and easy to work with. We drove several Subaru models and he was very knowledgeable and guided us to the one we purchased.
— Peggy K. ,
Joel always knows just what I need and he makes buying a new Subaru a very satisfying experience! I couldn’t ask for a better sales experience!
— John S. ,
Joel always goes above and beyond to make sure I'm taken care of! This is my 5th Subaru CrossTrek lease he has processed for me, and I'll be back in a few years for my next one! I will always recommend Joel to my friends and family!
— Judy J. ,
very nice to work with
— Mark B. ,
Joel is great! He goes the extra mile to help you get what you are looking for. No high pressure to sale you a car that isn't right for you. I would highly recommend him.
— Kurt B. ,
Great, just like before. Joel is always friendly, knowledgeable, and I appreciate how thorough he is explaining everything and that he takes the time to explain the vehicle features.
— Karrie B. ,
Joel was great! Helpful and the experience of trading in my old car and getting the new one was seamless.
— Lisa W. ,
Specialties
- OUTBACK
- FORESTER
- CROSSTREK
- ASCENT
- IMPREZA