About Joel
My career in the auto industry began 15 years ago, and I joined the Serra family in March 2016. Love that Serra has “Market Based Pricing,” and that each of our guests gets a great deal, regardless of their knowledge of the car business. Customers enjoy working with me because of my kindness, sincere attitude, honesty, and prompt follow-up service. I truly love helping people find the perfect vehicle to suit their needs. I attended Ferris State University and earned a bachelor degree. Love to spend quality time with my wife and our children. I also enjoy classic car restoration.
Customer rating
4.9 / 5 based on 760 ratings (508 written reviews)
Recent reviews
So great!!!
— Julie H. ,
Answered all my questions & gave me helpful hints.
— Raymond K. ,
It was a good experience buying my car with Joel. The car works great and I enjoy driving it. I would recommend Joel to anyone looking for a new car.
— Kirk M. ,
One of the BEST car sales people we have ever dealt with . Thanks Joel
— Patrick N. ,
Excellent knowledge and service
— Karen C. ,
very knowledgeable and customer oriented. Knows the product, flexible with his time and helps you make an informed decision. Have recommended him to others.
— William M. ,
I’ve worked with Joel for a couple years now, and he is always ready to help me into my next lease! He’s a knowledgeable and very personable man to work with!
— Breana F. ,
I had a great experience with Joel in purchasing my new car. I absolutely love the car. I was driving a 2004 Volvo and now in a 2026 Crosstrek Subaru. Thank you for a Wonderful team at Serra. The finance man was awesome too...😃👏✨️
— Elaine C. ,
Absolutely amazing it didn’t feel like I was being treated as a customer more like a family friend. Couldn’t have asked for anyone better!
— Evan O. ,
Joel is hands down the best car salesman I've ever worked with. He knows Subarus inside and out, he knows the competition, he is naturally friendly, he cares about his clients--and he works hard to get clients the best possible deal he can. With Joel Shooks, buying or leasing a Subaru is a win-win deal for everyone.
— William P. ,
Specialties
- OUTBACK
- FORESTER
- CROSSTREK
- ASCENT
- IMPREZA