About Joel
My career in the auto industry began 15 years ago, and I joined the Serra family in March 2016. Love that Serra has “Market Based Pricing,” and that each of our guests gets a great deal, regardless of their knowledge of the car business. Customers enjoy working with me because of my kindness, sincere attitude, honesty, and prompt follow-up service. I truly love helping people find the perfect vehicle to suit their needs. I attended Ferris State University and earned a bachelor degree. Love to spend quality time with my wife and our children. I also enjoy classic car restoration.
Customer rating
4.9 / 5 based on 775 ratings (519 written reviews)
Recent reviews
Joel was very thorough during the entire sales process. He answered all of our questions and made sure we understood all of the features of the car and the financing process
— Stephen B. ,
Excellent! I told him what I wanted and he got it. He was straight forward no stretching the truth or lying. This is my second car I bought from Serra and I requested him because he did right by me then too. He is the first car salesman that didn’t lie or try to pressure me into buying. I will ask for him again if I live long enough to buy another car
— Robert M. ,
Joel is great! I highly recommend him.
— Kurt B. ,
Great job
— Karen S. ,
Outstanding
— Todd G. ,
Our experience with Joel was great. He was informative, friendly and funny. We really enjoyed having him help us. He is a real asset ro Serra Subaru!
— Molly F. ,
Joel was very knowledgable and helpful picking out a car. It felt like he genuinely cared that I bought the right car for me.
— Zoe S. ,
Joel answered my many questions; gave me the concise numbers for the lease vs purchase of the vehicle. Offered to assist with any future questions about my Subaru Forrester.
— Christine E. ,
Very helpful and I had a sense that he cared. He listened to me and answered all my questions promptly.. No complaints.
— Diane H. ,
Professional. The purchase went smoothly. Joel provided lots of helpful explanation about all the features on the car. Seeing the big bow on the car when we picked it up - was a special touch. Thanks.
— Carolyn T. ,
Specialties
- OUTBACK
- FORESTER
- CROSSTREK
- ASCENT
- IMPREZA