# Serra Subaru of Traverse City - Detailed Adviser Profiles

> Organization: Serra Subaru of Traverse City
> Team Site: https://serrasubaruoftraversecity.adviserly.com
> Dealership Homepage: https://www.serrasubaruoftraversecity.com/

Companion to [llms.txt](https://serrasubaruoftraversecity.adviserly.com/llms.txt). Full per-adviser record: bio, title, department, ratings, lifetime and recent sold/serviced counts, languages, specialties, contact info, up to 5 recent review texts, and an optional joined date when available.

Fields that are empty, null, or zero for a given adviser are intentionally omitted from that adviser's block — a sparse profile reflects missing source data, not a rendering bug.

## Advisers

### Batu Yilmaz

- Profile: [https://serrasubaruoftraversecity.adviserly.com/batu-yilmaz/reviews](https://serrasubaruoftraversecity.adviserly.com/batu-yilmaz/reviews)
- Department: Sales (Sales)
- Title: Sales Consultant
- Rating: 5.0 stars (1 ratings, 0 reviews)
- Lifetime vehicles sold: 3
- Recent vehicles sold: 1
- Sales specialties: ACADIA, CANYON, ENCORE GX
- Call: 231-486-0905

Born and raised in beautiful Izmir, I thrive on building relationships and helping people find solutions. My approach to sales is straightforward: listen first, understand the need, and then offer the best possible path forward. I'm fluent in both Turkish and English, which helps me connect with a diverse range of clients. I bring a strong work ethic and a collaborative spirit to every project. Those who know me well would also tell you I'm persistent, and a bit of a soccer enthusiast. Currently, I am a Sales Consultant with Serra Traverse City.

### Chaz Forcia

- Profile: [https://serrasubaruoftraversecity.adviserly.com/chaz-forcia/reviews](https://serrasubaruoftraversecity.adviserly.com/chaz-forcia/reviews)
- Department: Sales (Sales)
- Title: Sales Consultant
- Rating: 5.0 stars (274 ratings, 175 reviews)
- Lifetime vehicles sold: 760
- Recent vehicles sold: 11
- Sales specialties: ASCENT, CROSSTREK, FORESTER, IMPREZA, OUTBACK
- Call: 231-486-0952

It makes me proud to be able to sell customers safe and reliable vehicles. I enjoy watching and playing basketball, as well as fishing and skiing. Originally from Baraga, I attended Gogebic Community College before entering the auto industry. I'm dedicated to providing excellent service to our clients, presenting attractive options and offering all needed information on our products. Our guests can rely on me to work for their best interest. Come in now for our top quality service!

Recent reviews:
- 2026-04-09 | 5.0/5 | Angela W. — We had a wonderful experience with Chad. It was a cold, rainy day, we had been to 7 different car lots looking for THE ONE. He was the only sales person that actually came out to us to see if he could help us. He was so knowledgeable, and helpful, he listened to what we were looking for, and went the extra mile to make sure we were happy with our purchase.
- 2026-03-04 | 5.0/5 | Evelyn B. — I was pleased with the service and treatment I received when I purchased my car last month. When I realized the car I originally chose did not have the two options I wanted most, they cheerfully changed and I have car I am very happy with.
- 2026-04-12 | 5.0/5 | Jonathan H. — Chaz was able to help.me and take time specially on a day where he did not expect me to come in and buy a truck. I've work wothbchaz in the past and he does exceptional work🤟🤟

### Ian Grucella

- Profile: [https://serrasubaruoftraversecity.adviserly.com/ian-grucella/reviews](https://serrasubaruoftraversecity.adviserly.com/ian-grucella/reviews)
- Department: Sales (Sales)
- Title: Sales Consultant
- Rating: 4.9 stars (51 ratings, 33 reviews)
- Lifetime vehicles sold: 172
- Recent vehicles sold: 15
- Sales specialties: ASCENT, CROSSTREK, FORESTER, IMPREZA, OUTBACK
- Call: 231-486-8944 x1044

Hi, I'm a sales consultant at Serra Traverse City, and this is my first year in the business. My wife's a website designer, and we love exploring new places – New Orleans, Washington D.C., and Austin, TX are our favorites.  I'm passionate about helping people find the perfect car to fit their lifestyle – we don't just sell cars, we sell confidence.  I enjoy running, reading non-fiction, and I'm always happy to chat about food, books, or movies. I'm a good listener, quick with a smile, and focused on finding the right solution for my clients.

Recent reviews:
- 2026-03-17 | 5.0/5 | Edward H. — Ian is terrific. He was so helpful, knowledgeable, and friendly. He was also super patient with my questions and genuinely wanted me to make the best decision for myself. I highly recommend him! Best experience I've ever had buying a new vehicle!
- 2025-11-08 | 5.0/5 | Marie S. — Ian is very professional and knowledgeable regarding updates of and benefits in owning a Subaru. 
He patiently explained many of the details of the technology now available in Subaru and offered assistance in any future questions or concerns.
- 2026-01-10 | 5.0/5 | R W. — Friendly, personable, great attention to detail.  Went through multiple scenarios for us between  purchase and lease. Test drove three models. Always on time for appointments. Great salesperson and wouldn't think of changing in the future.

### Joel Shooks

- Profile: [https://serrasubaruoftraversecity.adviserly.com/joel-shooks/reviews](https://serrasubaruoftraversecity.adviserly.com/joel-shooks/reviews)
- Department: Sales (Sales)
- Title: Sales Consultant 
- Rating: 4.9 stars (747 ratings, 497 reviews)
- Lifetime vehicles sold: 1632
- Recent vehicles sold: 15
- Sales specialties: ASCENT, CROSSTREK, FORESTER, IMPREZA, OUTBACK
- Call: (231)486-0908

My career in the auto industry began 15 years ago, and I joined the Serra family in March 2016. Love that Serra has “Market Based Pricing,” and that each of our guests gets a great deal, regardless of their knowledge of the car business. Customers enjoy working with me because of my kindness, sincere attitude, honesty, and prompt follow-up service. I truly love helping people find the perfect vehicle to suit their needs. I attended Ferris State University and earned a bachelor degree. Love to spend quality time with my wife and our children. I also enjoy classic car restoration.

Recent reviews:
- 2026-04-30 | 5.0/5 | William T. — Joel is straightforward and efficient.  If he does not know an answer to a question, he will find the answer immediately.  I was looking for a specific color for my new Subaru Outback purchase and he made it happen.  Furthermore, in my estimation, he was fair in offering a trade in value for my 2017 Outback.  I returned two weeks after my purchase and he was very helpful in identifying some of the features on my new Outback.  In my opinion, Joel is a top notch sales consultant.
- 2026-03-30 | 5.0/5 | Judy J. — Joel always goes above and beyond to make sure I'm taken care of! This is my 5th Subaru CrossTrek lease he has processed for me, and I'll be back in a few years for my next one! I will always recommend Joel to my friends and family!
- 2026-05-03 | 5.0/5 | Caralee G. — Joel was very friendly and answered all my numerous questions efficiently.  He made car buying very pleasant unlike some of my past experiences where even one time I just walked out.  So thank you, Joel, and I love my new car.

### Mike Sova

- Profile: [https://serrasubaruoftraversecity.adviserly.com/michael-sova/reviews](https://serrasubaruoftraversecity.adviserly.com/michael-sova/reviews)
- Department: Sales (Sales)
- Title: Sales Consultant
- Rating: 4.9 stars (184 ratings, 124 reviews)
- Lifetime vehicles sold: 512
- Recent vehicles sold: 10
- Sales specialties: ESCALADE, XC60, XC90, XT5, XT6
- Call: 231-486-0931

Hi! I'm Michael Sova, and I would like to welcome you to the Serra Traverse City website. As a sales consultant for the dealership, you can rely on me for quality customer service. I take the time to listen to my guests' needs and always work in their best interests. My colleagues and friends know me as someone with a light-hearted attitude and a genuine passion for making others laugh. I am proud and honored to help my customers find the perfect vehicle, which is likely the second most significant investment they will make in their lives.

I grew up in Traverse City, Michigan, and love working for our incredible community. I attended Northwestern Michigan College for Business Administration. My skills include great leadership, being easy to work with, and a skilled communicator and problem-solver. When it comes to my free time, I enjoy golfing, camping, hiking, paddling and watching football. I am always striving to be the master of my craft and improve the customer sales experience. My passion for cars began at a young age, and I look forward to more years in the auto industry.

Please don't hesitate to reach out with any questions; I am always here to help!

Recent reviews:
- 2026-04-17 | 5.0/5 | Dawn S. — Mike was very kind, professional and courteous.  He sincerely listened to points that were important to me, especially my budget, and I ended up in a great vehicle that fit my needs!  I was expecting a good, used vehicle, but ended up in a new, leased vehicle that fit my budget even better.  :)
- 2026-02-08 | 5.0/5 | Lawrence F. — Mike was very helpful.  We went into the dealership thinking we were getting a G.M. car and after exploring that avenue we were not satisfied with what was there so he directed in another direction and we left with a Volkswagen Atlas.  We are very happy with our choice thanks to Mike.
- 2026-02-07 | 5.0/5 | Marcia B. — Mike made it easy to choose and purchase a new car. He did not use high pressure tactics - he asked questions and then sought to find the vehicle that met my needs.  I found him to be very professional and accommodating.  I will continue to work with him in the future!

### Sean Leach

- Profile: [https://serrasubaruoftraversecity.adviserly.com/sean-leach/reviews](https://serrasubaruoftraversecity.adviserly.com/sean-leach/reviews)
- Department: Sales (Sales)
- Title: Sales Consultant 
- Rating: 4.9 stars (808 ratings, 571 reviews)
- Lifetime vehicles sold: 1977
- Recent vehicles sold: 17
- Sales specialties: ASCENT, CROSSTREK, FORESTER, IMPREZA, OUTBACK
- Call: (231) 486-0912

I’m a passionate person, in my personal life and at work. My colleagues would say that I am always smiling, love to sing, and I always come into the dealership with a positive attitude. I have built a great foundation and group of customers that have enjoyed buying cars from me, and some I have sold multiple cars to over a short period of time. That’s because I’m easy to get along with, relaxed, but  I work hard and will not stop till they are happy and pleased. I want my customers to have me as their car-guy for life. Customers can depend on me for an honest and easy-going buying experience. I am certified sales associate and technology expert in Subaru, Toyota, Cadillac, VW and Nissan, as well as pre-owned certifications. During down time, I love snowboarding, hiking, water sports, camping, biking, and just about every other sport. I also enjoy going to professional sports events. Love giving back to those in need by helping with Goodwill Industries and Father Fred each year. Most of my time is spent with my wife Katy and our two Boston Terriers, Lola and Porter!

Recent reviews:
- 2026-02-13 | 5.0/5 | Mary A. — Honest. Helped me find what I wanted within my price range. I never felt pressured to buy anything other than what I was looking for. He also was great as far as returning my phone calls. Explained all my questions I had. Sean is great to deal with. This is my second Subaru I purchased through Sean.
- 2026-02-15 | 5.0/5 | Norman L. — This is the second car I have bought from Sean this past year. In both cases, it has been a pleasure working with him. He is supremely knowledgeable about the cars and takes his time with everything. Simply said, he is my go to Subaru guy!!
- 2026-02-15 | 5.0/5 | Lonny M. — Sean is a FAST, effective, and proven associate! He responds to all emails or calls so quickly and always has an answer for me! I have recommended him to several friends and family members and will continue to do so!

### Steve Haas

- Profile: [https://serrasubaruoftraversecity.adviserly.com/steve-haas/reviews](https://serrasubaruoftraversecity.adviserly.com/steve-haas/reviews)
- Department: Sales (Sales)
- Title: Sales Consultant
- Rating: 4.9 stars (43 ratings, 36 reviews)
- Lifetime vehicles sold: 161
- Recent vehicles sold: 18
- Sales specialties: ASCENT, CROSSTREK, FORESTER, LEGACY, OUTBACK
- Call: 231-486-8952 x1052

I'm new to Serra Subaru and to car sales but have over 30 years of experience in the auto industry and I look forward to helping you find your next car! I enjoy classic cars, skiing, and recently started sailing. I'm proud to be a part of the Serra Subaru team and know I can help you find a car you'll love.

Recent reviews:
- 2026-03-21 | 5.0/5 | Sarah A. — I had a great experience, he was quick to respond when I reached out about a vehicle I was interested in. He had it ready for me to test drive before I even got there and told me a good area to test drive it. Was very helpful and made buying a new car easy and enjoyable. 10/10 will be going back for my next car as well.
- 2026-04-27 | 5.0/5 | Tyler H. — Perfect. Steve and everyone at Serra made this one of the quickest, easiest car buying experiences we've ever had. We would not hesitate to recommend Serra, and Steve Haas personally, to anyone looking to buy a car.
- 2026-02-21 | 5.0/5 | Peggy S. — Great! He did everything he said he'd do. He was great with communication and answered all my questions. There was no pressure, even when I changed my mind on the vehicle I was seeking.

### Steven Fairbanks

- Profile: [https://serrasubaruoftraversecity.adviserly.com/steven-fairbanks/reviews](https://serrasubaruoftraversecity.adviserly.com/steven-fairbanks/reviews)
- Department: Sales (Sales)
- Title: Sales Consultant
- Rating: 4.9 stars (166 ratings, 123 reviews)
- Lifetime vehicles sold: 446
- Recent vehicles sold: 13
- Sales specialties: ASCENT, CROSSTREK, FORESTER, LEGACY, OUTBACK
- Call: 231-486-0937

Hi there, my name is Steve Fairbanks and I am a sales associate here at Serra Motors. The best thing about being in automotive sales is sharing the excitement with my customers as they buy a new car.

I am relatively new to this job. I've worked in the service industry for most of my adult life and have had many unique experiences with waiting tables, bartending, and managing exciting bars and restaurants nationwide. Ultimately, the time was right to change gears! I feel incredibly fortunate to now be a part of the Subaru sales team at Serra motors.

I am a service-oriented professional who values loyalty and trustworthiness. I owe each of my successes to my ability to listen, recognize my customers' needs and wants, and guide them through the purchase process with respect and kindness.
I have had a few ironies, like joining the Marine Corps shortly after art school. Let's just say that I am not afraid to laugh at myself. I've also reconnected with my high school sweetheart; we've been married for over eight years. We love the home we've made for ourselves in the heart of Traverse City, and we love our three hilarious dogs: Ace, Charlie, and Pearl.

I hope to meet you here in the dealership someday. I would love to get to know you and earn your business.

Recent reviews:
- 2026-01-09 | 5.0/5 | Kathryn D. — My experience with Steve was excellent. I drove a few different cars and Steve gave me lots of good information about each of them so that I could make the best decision for my needs. He is extremely knowledgeable about different models and trim packages and was able to answer all of my questions, which steered me to the right vehicle for me. From test driving to purchase agreement to walking out with the keys, everything was handled professionally and efficiently. I have recommended Steve in the past and will continue to do so after this exceptional experience.
- 2026-03-22 | 5.0/5 | John L. — Very good. He kept us informed of the arrival time of our Crosstrek, answered any questions we had about the process, provided a loaner car when our possession of our vehicle was delayed, and arranged for the vehicle to be driven to our home.
- 2026-04-09 | 5.0/5 | Mary V. — Outstanding customer service from Steve with the purchase of our Subaru Forester. Courteous, excellent communication and knowledge about the Subaru Forester. Highly recommend Steve and Serra Traverse City!

### Steven Miller

- Profile: [https://serrasubaruoftraversecity.adviserly.com/steven-miller/reviews](https://serrasubaruoftraversecity.adviserly.com/steven-miller/reviews)
- Department: Sales (Sales)
- Title: Sales Consultant
- Joined: 2023-10-23
- Rating: 4.9 stars (140 ratings, 93 reviews)
- Lifetime vehicles sold: 400
- Recent vehicles sold: 14
- Sales specialties: ASCENT, CROSSTREK, FORESTER, IMPREZA, OUTBACK
- Call: 231-486-0903

Hi! Steven Miller here, a Sales Consultant at Serra Traverse City ready to help you find your next car, truck, or SUV! I'm always striving to ensure the customer has an enjoyable experience. Leasing or buying a new-to-you vehicle should be a fun and exciting moment in your life and I look forward to assisting you to make that true!

I'm a big sports fan, with hockey and football at the top of that list. A simple fun fact about myself is that my dad and I visited all 31 NFL stadiums over the course of  approximately 10 years and they are some traveling memories and experiences I'll hold on to for life. Growing up, I played hockey,football and some soccer. But, these days, snowmobiling, four-wheeling, driving side by sides, and hanging out with family and friends are what I enjoy taking on.

Although I'm new to the auto industry, I have always been interested in vehicles and have wanted to get into sales due to my interest in all the different makes and models. It feels great meeting and talking to new people and learning about the auto industry, and I can't wait to share that knowledge with my customers so they can make the best purchasing decisions. Working with you will be an honor, so please don't hesitate to stop by and see me!

Recent reviews:
- 2026-04-08 | 5.0/5 | John R. — Steven worked with us to make sure our buying experience went well from an initial outside meeting to  look at our interest in Subaru models to finalizing the sale.  While we waited for the car to be available, he kept in contact with updates.  And when he suddenly became ill he informed me and explained that another person would be taking over the final closing of the sale.
- 2026-01-25 | 5.0/5 | Sebastian A. — Friendly and efficient service. Steven answered all of my questions clearly. He let me test drive a couple of different vehicles, so that I could compare them. The whole process did not require very much time, which I appreciated.
- 2026-02-11 | 5.0/5 | Jeffrey T. — Excellent experience
Really helpful during the process of selecting a car and afterwards also after we bought a car, he kept in contact to make sure that we are comfortable with the car’s technology

### Todor Petrov

- Profile: [https://serrasubaruoftraversecity.adviserly.com/todor-petrov/reviews](https://serrasubaruoftraversecity.adviserly.com/todor-petrov/reviews)
- Department: Sales (Sales)
- Title: Sales Consultant 
- Rating: 5.0 stars (497 ratings, 374 reviews)
- Lifetime vehicles sold: 1080
- Recent vehicles sold: 22
- Sales specialties: ASCENT, CROSSTREK, FORESTER, IMPREZA, OUTBACK
- Call: 231-486-0901

Welcome to Serra Traverse City and thanks for taking the time to read my bio! My customers are my number one priority. I try to make the purchase process fun and give detailed explanations. I am a computer science graduate who is also passionate about vehicles and stocks. Known amongst my colleagues and clients as a positive energy provider. I consider myself a very patient person. In my free time, I enjoy playing guitar, volleyball, skiing, and honestly, any kind of sport even if I haven't played before cause I love competing and learning new things on a daily basis. I speak English, Macedonian, Bosnian, Serbian, Bulgarian, Croatian, and Montenegro.

Recent reviews:
- 2026-04-15 | 5.0/5 | James G. — From the moment, one meets Todor it is obvious his an honest and personable consultant. Every meeting or interaction we have had with Todor over the last few years has been very pleasant and informative.  We do  recommend Todor to anyone in the market for a car.  Todor is a stand out person and representative as. A person and a sales representative. In our opinion, he is 5  star.!
- 2026-04-04 | 5.0/5 | Patricia B. — My car buying experience with Todor was so positive. He is courteous, very knowledgeable about various brands of vehicles, readily answered questions & took what I shared to narrow down the car search. I would certainly work with Todor again and highly recommend him to anyone looking to purchase a new or pre-owned vehicle.
- 2026-04-18 | 5.0/5 | Jessica T. — I have purchased two new cars from Todor and Serra!  Todor is an excellent salesman. He worked with me to get a good deal, he is an excellent communicator, and made me feel like a valued customer!  I will continue to recommend Todor and Serra to everyone!

### Trevor Bower

- Profile: [https://serrasubaruoftraversecity.adviserly.com/trevor-bower/reviews](https://serrasubaruoftraversecity.adviserly.com/trevor-bower/reviews)
- Department: Sales (Sales)
- Title: Sales Consultant
- Rating: 5.0 stars (278 ratings, 189 reviews)
- Lifetime vehicles sold: 718
- Recent vehicles sold: 20
- Sales specialties: ASCENT, CROSSTREK, FORESTER, IMPREZA, OUTBACK
- Call: 231-486-0936

Hi! I’m Trevor Bower, and I look forward to earning your trust and your business. It will be an honor to serve you and take care of your automotive needs. My customers and colleagues know me for being a very positive person who does everything to help others achieve their goals. If I can make people smile and laugh, I try to do just that. In addition to the automotive industry, I have other skills and talents, such as culinary arts, which includes being a classically trained and certified chef. I enjoy skiing, hiking, kayaking, off-roading, playing chess, and traveling when it comes to my free time. Some of the places I have traveled to include Mexico, France, Canada, and more, where I love visiting national parks and other incredible attractions.

Please enjoy your time on the Serra Traverse City website, and be sure to reach out to me for high-quality service.

Recent reviews:
- 2026-03-22 | 5.0/5 | Sharon P. — Great, he even laughed at my joke, fine sales person, would give him my time again and would refer him to anyone else wanting to purchase a vehicle. Very knowledgeable and it was all a pleasant experience. I appreciate his experience and his help showing me all kinds of technical things about the car, helping me set up the phone, and the features of the car.  I am enjoying it, can't wait to take a summer trip.  thank you Trevor.
- 2026-03-22 | 5.0/5 | Elizabeth W. — Great! He was very friendly and helpful. He knew how to expedite the process so we didn't spend too much time waiting for anything. He and the finance team had all the paperwork ready to go so we just needed to sign and get into our new vehicle for a lesson about how to get started driving our car.
- 2026-04-30 | 5.0/5 | Erin H. — Trevor is excellent with communication and follow through. He explains things really well and I felt like he actually listened versus a lot of other car salespeople that I had spoken to in the same time frame. His personality is the right fit for sales.

### Dani Walters

- Profile: [https://serrasubaruoftraversecity.adviserly.com/dani-walters/reviews](https://serrasubaruoftraversecity.adviserly.com/dani-walters/reviews)
- Department: Service (Service)
- Title: Subaru Service Advisor
- Rating: 4.9 stars (7854 ratings, 5107 reviews)
- Lifetime vehicles serviced: 32137
- Recent vehicles serviced: 346
- Call: (231) 486-0946

In the almost 10 years I have been in the service industry I have worked hard to build strong relationships with each of my guests. I enjoy talking about family, pets, or travels taken. 

My guests count on me to provide the information they need about their vehicle, whether it is good news or a problem that needs attention. I always take the time to go over each inspection item to ensure your safety and satisfaction. Rest assured, if we do find issues that need corrected, I will prioritize these findings as I would for myself or my own family. 

The best part of my job is seeing my customers safely back on the road after their service has been completed. Happy cars have happy owners and I am always willing to help you with your service needs no matter what they are!

Recent reviews:
- 2026-05-01 | 5.0/5 | Scott S. — Dani’s the best! Setting up any kind of appointments for my car is so easy! She’s always extremely helpful working with my schedule which makes all the difference! I wouldn’t go to anyone else!
- 2026-05-03 | 5.0/5 | Tina C. — Dani was very helpful and quick to respond to any questions we had. She did a great job communicating what was happening and what we needed to do through the whole experience.
- 2026-05-04 | 5.0/5 | Joe P. — To be honest Dani is the only reason we get the car serviced there. She is an absolute pleasure to work with and is honest and really cares about her customers.

### Jaimie Boudrie

- Profile: [https://serrasubaruoftraversecity.adviserly.com/jaimie-boudrie/reviews](https://serrasubaruoftraversecity.adviserly.com/jaimie-boudrie/reviews)
- Department: Service (Service)
- Title: Subaru Service Advisor
- Rating: 4.9 stars (3215 ratings, 2066 reviews)
- Lifetime vehicles serviced: 11848
- Recent vehicles serviced: 173
- Call: 231-486-0927

Hi, I’m Jaimie Boudrie! As Service Advisor, I welcome new opportunities to connect with customers in order to help them fulfill all of their service needs. Whether you’re coming in for routine maintenance or a more complex repair, I am here to answer your questions with honesty and transparency to ensure you have the information you need. Our goal is to always keep you driving safe and happy! Automobiles are more than a career for me. My father and I spent my childhood into adulthood working on cars. Some of my most cherished memories are from these days. I am thrilled to share this knowledge to help others in my current role. When I am not working, I enjoy traveling with my wife and our dog. In fact, I have road tripped by car to 47 of our 48 contiguous states! I give back to the community by supporting Goodwill Industries and Cherryland Humane Society. I also enjoy playing tennis, kayaking, hiking, and attending auto races.

Recent reviews:
- 2026-05-01 | 5.0/5 | Laura F. — Jaimie has been my service advisor for many years.  He is very knowledgeable, friendly and trustworthy.  Most importantly an excellent mechanic.  Jaimie is always willing to go above and beyond to ensure high quality service.  Thanks again!
- 2026-05-02 | 5.0/5 | Marisue W. — very good!  he got my car in quickly and made the wait easy with a loaner, and most importantly he listened to what I knew was wrong with the car.
- 2026-05-01 | 5.0/5 | Debra M. — Great experience.  Fast and efficient.

### Kristina Clark

- Profile: [https://serrasubaruoftraversecity.adviserly.com/kristina-clark/reviews](https://serrasubaruoftraversecity.adviserly.com/kristina-clark/reviews)
- Department: Service (Collision Center)
- Title: Office Administrator
- Lifetime vehicles serviced: 2
- Recent vehicles serviced: 2
- Call: 231-486-0938

Welcome!  As Collision Center Office Administrator, I’m here to help.  No one likes dealing with damage to their vehicle, but we aim to deliver a seamless experience from the moment you enter our shop to the time your vehicle is completed.  

I was born in Davenport, Iowa, but consider myself a Traverse City native as a graduate of Traverse City High School. I’ve been told that I have an “old soul” and I’m a people person, both of which allow me to connect with people of all ages very easily. In my free time, I love kayaking in the summer and have a great group of friends who do karaoke together!

When you need friendly and reliable service, I look forward to meeting you.

### Laura Novogradac

- Profile: [https://serrasubaruoftraversecity.adviserly.com/laura-novogradac/reviews](https://serrasubaruoftraversecity.adviserly.com/laura-novogradac/reviews)
- Department: Service (Service)
- Title: Service Advisor
- Rating: 4.9 stars (113 ratings, 84 reviews)
- Lifetime vehicles serviced: 397
- Recent vehicles serviced: 182
- Call: 231-486-0922

I've been a Service Advisor for many years, most of them spent right here in Ludington and Manistee. I'm known for being friendly and helpful – I try to treat everyone like family. I'm a good listener, detail-oriented, and always strive to make things as easy as possible for my customers. I'm currently engaged to Matt Novogradac. We met in Manistee a few years back. Outside of work, family is everything. I have three kids, two grandsons, and two Great Danes that I love hiking and rock hunting with. Of course, I'm a die-hard Detroit Lions fan. I moved to Benzonia over a year ago and now currently work at Serra.

Recent reviews:
- 2026-04-30 | 5.0/5 | Sheryl C. — She was professional, pleasant, making me feel confidence and assurance regarding repairs on my vehicle. She was upfront and kept me informed regarding those repairs and timelines. It was most pleasant to deal with such an upbeat, supportive individual. These days so many people lack any kind of respect or personal regard for customers. Everywhere! Retail, healthcare, and yes car repairs. Keep this one!! She’s a gem ☺️
- 2026-05-02 | 5.0/5 | Michael S. — Laura was very welcoming and accommodating!  She was able to get my Forrester taken care of for its regular maintenance in a timely manner.  My car was clean and ready to go after she explained what happened and what to expect on my next visit.  I was very pleased with my time spent at Subaru.  I felt like a true valued customer thanks to Laura.
- 2026-04-29 | 5.0/5 | Holly M. — Great.  Laura communicated well and made sure that my car got back to me on time.  She found my coupon in the cup holder and made sure it was applied. I would work with her again!

### Sanjay Woolcott

- Profile: [https://serrasubaruoftraversecity.adviserly.com/sanjay-woolcott/reviews](https://serrasubaruoftraversecity.adviserly.com/sanjay-woolcott/reviews)
- Department: Service (Service)
- Title: Subaru Service Advisor
- Joined: 2023-09-25
- Rating: 4.8 stars (1069 ratings, 736 reviews)
- Lifetime vehicles serviced: 5043
- Recent vehicles serviced: 180
- Call: 231-486-0947

Hi! I’m Sanjay Woolcott, a Business Development Representative (BDC) here to provide an exceptional customer experience from start to finish! Guests enjoy my genuine personality, easy-going approach, and commitment to high-quality customer service and sales. In addition to ensuring you have the automotive information and assistance you need, I love taking up conversations on various topics like history, movies, politics, religion, and books. Outside of work, my interests include playing the piano and guitar and trying to record music. Watching sports is also on my hobby list, especially Detroit Lions games – yep, I’m one of those crazies! Lol! My wife and I love to travel. I’ve been to Mexico and Canada and would love to visit Europe, Japan, and the Middle East. I like to volunteer my time at Bay Ridge Independent Living here in Traverse City, and every Thursday, I lead worship service. 

Overall, I love assisting others and doing all I can to ensure they leave the dealership completely satisfied with their service and decisions!

Recent reviews:
- 2026-04-29 | 5.0/5 | Madelon M. — When I took my car in for new brakes, I opted to sit and wait in your comfortable waiting area. I arrived at 8:30 and I was checked in right away. I was most impressed with the way that Sanjay interacted with the young man at the front service team. It was like clockwork and they worked together so well. You need to keep those two as a team! My car was done in a timely manner and I was off and running by 11am. A job well done!
- 2026-04-28 | 5.0/5 | Tom K. — Sanjay is a very pleasant service advisor to work with. Nice improvement since Serra took over the business. At least now I can get service in a timely manner.
- 2026-04-28 | 5.0/5 | Carol S. — I appreciated Sanjay explaining that they were short a technician and service would be as quick as possible.  Offered a ride.  Kept me updated.

### Shawn Morgan

- Profile: [https://serrasubaruoftraversecity.adviserly.com/shawn-morgan/reviews](https://serrasubaruoftraversecity.adviserly.com/shawn-morgan/reviews)
- Department: Service (Service)
- Title: Service Advisor
- Rating: 4.9 stars (196 ratings, 143 reviews)
- Lifetime vehicles serviced: 770
- Recent vehicles serviced: 194
- Call: 231-486-0945

I'm a Service Advisor with a passion for cars and helping people, working at Serra Traverse City. Originally from South Boardman, I've been in the automotive industry for a while. My wife, Tayler, and my three-year-old daughter, Ember, are my world.

I’m proud of my technical knowledge and my ability to connect with customers. I'm ASE Master Certified, with additional certifications including the BMW STEP program, EPA 609, DOT inspector, and State certified auto body technician, along with my Stellantis Expert in all categories and GM Mark of Excellence awards. My education includes Forest Area High School and Universal Technical Institute. I also served as National Technical Honor Society president and have received multiple student of the course awards.

I've lived in Phoenix, Arizona, and Chicago, Illinois for a few years, and I’ve even visited Costa Rica. When I'm not at work, I enjoy professional disc golf, engine building, cards, and video games. I find satisfaction in lending a helping hand, greeting customers, and providing excellent customer service.

Recent reviews:
- 2026-04-29 | 5.0/5 | Dustin D. — 10/10 
There was a bit of a communication error from the original person I spoke with on the phone about the intended service I needed. Once Shawn got me checked and understood the issue at hand he handled it with precision & class.
- 2026-04-28 | 5.0/5 | Emma T. — Shawn kept me updated on my vehicles progress and walked me through everything. I have taken my Subaru to Serra twice now and each time I have been so pleased with the quality of the work and the service I have received.
- 2026-05-01 | 5.0/5 | Kelly T. — Wonderful--exceeded expectations.  Shawn is knowledgeable, articulate, patient and attentive; service was performed in much less time than expected.

### Travis Sizeland

- Profile: [https://serrasubaruoftraversecity.adviserly.com/travis-sizeland/reviews](https://serrasubaruoftraversecity.adviserly.com/travis-sizeland/reviews)
- Department: Service (Service)
- Title: Service Advisor
- Rating: 5.0 stars (150 ratings, 112 reviews)
- Lifetime vehicles serviced: 582
- Recent vehicles serviced: 168
- Call: 231-486-0932

I'm a Service Advisor with over a decade in the automotive industry, proudly working here at Serra Traverse City. Traverse City is home, but I've explored a bit, from studying at Northwestern Michigan College to adventures in Costa Rica, British Columbia, the Bahamas, and the Virgin Islands.

I approach each day focusing on building healthy relationships with customers, one interaction at a time. I'm generally pretty easy going, and I enjoy connecting with people.

Outside of work, I love the outdoors, whether it's snowboarding, fishing, boating, or trying out different water and power sports. I also enjoy more creative pursuits, like drawing, sculpture, and I'm a big fan of motorcycles and golf.

I’m passionate about customer service and keeping up with the latest automotive innovations. I enjoy talking about art and literature, current events, new technologies, and a good dose of discovery and science.

Recent reviews:
- 2026-04-28 | 5.0/5 | Eric G. — Travis was a pleasure to work with. My experience with him and his service team was easy, no hassle, and very friendly. I would recommend visiting them for any of your Subaru maintenance needs!
- 2026-04-28 | 5.0/5 | Janice F. — Amazing service, Travis kept me informed all through the service, got me a loaner since the warranty work went to the next day, and explained everything to a T!
Thanks Travis
- 2026-04-29 | 5.0/5 | William N. — Travis was able to change my oil, rotate my tire, and replace a wheel bearing while I waited. I would highly recommend him for excellent service.

### Aaron Lehn

- Profile: [https://serrasubaruoftraversecity.adviserly.com/aaron-lehn](https://serrasubaruoftraversecity.adviserly.com/aaron-lehn)
- Department: Plus (Management Team)
- Title: Collision Body & Paint Manager
- Lifetime vehicles serviced: 928
- Recent vehicles serviced: 158
- Call: 231-947-3330

I joined the auto industry over ten years ago, and have enjoyed working in the body shop department. Before that, I served in the US Navy for almost five years. As a Body Shop Manager at Serra Traverse City, I stress the importance of hard work and excellent customer service to my team. It feels great to put a smile on our customers’ faces time and time again. I believe in providing professional, friendly, and fair service to every guest. Outside of the dealership, I enjoy spending family time with my daughter and son; they keep me on my toes, and I wouldn’t have it any other way! I also enjoy anything related to motorcycles.

### Andy Silny

- Profile: [https://serrasubaruoftraversecity.adviserly.com/andy-silny](https://serrasubaruoftraversecity.adviserly.com/andy-silny)
- Department: Plus (Parts)
- Title: Parts Advisor
- Call: 231-486-0924

I’m proud of being able to supply the right part to the technician team that completes repairs for our customers. I know how to work quickly and efficiently to get our customers out as fast as possible with the correct parts. I’m upfront to our clients and always authentic. I do all that I can to make sure every customer leaves our dealership with a smile on their face!

### Ben Terpstra

- Profile: [https://serrasubaruoftraversecity.adviserly.com/ben-terpstra](https://serrasubaruoftraversecity.adviserly.com/ben-terpstra)
- Department: Plus (Collision Center)
- Title: Parts Advisor
- Call: (231) 486-8920

I have one motto: "Do it right the first time." Customers can depend on me to do just that, while providing friendly and accurate service. I strive to exceed their expectations. Since joining the auto industry 17 years ago, I have maintained a reputation for getting along well with others. I enjoy working on GE Elec-Trak tractors with my dad in our spare time. I have a true passion for working with anything with wheels, from cars, trucks, motorcycles, tractors to soap box derby.

### Bill Whitmore

- Profile: [https://serrasubaruoftraversecity.adviserly.com/bill-whitmore](https://serrasubaruoftraversecity.adviserly.com/bill-whitmore)
- Department: Plus (Parts)
- Title: Assistant Parts Manager
- Call: 231-947-9229

Love working in the auto industry; it’s been 5 years since I joined this business. Some of my special skills include building computers and working on cars. I’m a Volvo nut. When it comes to our customers, I always tell them the facts. Listening to my guests and being honest allows me to fix their vehicle issues by getting them the parts that they need. I’m proud to continue growing my little area of the department on a monthly basis, and building relationships with our different wholesale accounts. Known amongst my colleagues for good customer service and a few shenanigans!

### Brandon Suzawith

- Profile: [https://serrasubaruoftraversecity.adviserly.com/brandon-suzawith](https://serrasubaruoftraversecity.adviserly.com/brandon-suzawith)
- Department: Plus (Parts)
- Title: Wholesale Parts Advisor
- Call: 231-486-8998

I’m originally from Green Bay and I attended the Northeast Wisconsin Technical College. I started in Parts Sales, then moved to Shipping and Receiving, then to work at the Body Shop as a collision estimator before switching back to Parts. So, I know my way around the dealership and I love the automotive industry! I’ve traveled to some interesting locations in my life, including Norway, Ireland and Germany. I recommend you visit as well; they are amazing places to visit. I enjoy sailing and I’m also the crew chief for an Audi Race Car. Motorsports are a great way to get the adrenaline pumping. I work hard and will do all that I can do to get things done. If I don’t know the answer to a question I will find a person that does!

### Brenda Smith

- Profile: [https://serrasubaruoftraversecity.adviserly.com/brenda-smith](https://serrasubaruoftraversecity.adviserly.com/brenda-smith)
- Department: Plus (Service)
- Title: Warranty Administration
- Call: 231-486-8935

My 3.5 years in Warranty Administration at Serra Traverse City have been a rewarding journey. As a dedicated professional, I strive to provide exceptional customer service and ensure the seamless resolution of warranty claims.

Beyond my professional endeavors, my greatest joy lies in being the beloved parent of two wonderful daughters. Their laughter and love fill my life with purpose and happiness.

Hailing from the vibrant city of Traverse City, I am proud to call this beautiful region my home. Its natural beauty, thriving community, and rich history are a constant source of inspiration and joy.

### Carl Lyons

- Profile: [https://serrasubaruoftraversecity.adviserly.com/carl-lyons](https://serrasubaruoftraversecity.adviserly.com/carl-lyons)
- Department: Plus (Management Team)
- Title: Audi, Cadillac, Subaru, Volkswagen, Volvo Service Manager
- Lifetime vehicles serviced: 8
- Recent vehicles serviced: 3
- Call: (231) 486-0947

Working in the auto industry for 30 years has taught me a lot, and I bring that experience into the dealership each day. My team can depend on me for the training, motivation, and assistance they need to succeed in this business. I take the time to listen to each customer, ensuring that they get quality service that they will love. Helping others is one of my passions. When I’m not working, I love to spend family time with my wife and son. I also enjoy hunting, fishing, and camping.

### Carla Sayler

- Profile: [https://serrasubaruoftraversecity.adviserly.com/carla-sayler](https://serrasubaruoftraversecity.adviserly.com/carla-sayler)
- Department: Plus (Service)
- Title: Warranty Administration
- Lifetime vehicles serviced: 19
- Recent vehicles serviced: 2
- Call: 231-486-8912

.

### Chris Brown

- Profile: [https://serrasubaruoftraversecity.adviserly.com/chris-brown](https://serrasubaruoftraversecity.adviserly.com/chris-brown)
- Department: Plus (Finance & Insurance)
- Title: Business Manager
- Lifetime vehicles sold: 137
- Sales specialties: CROSSTREK, FORESTER, OUTBACK, PRIUS, RAV4
- Call: (231) 947-9000

Thank you for choosing Serra Traverse City to handle your vehicle needs! We take pride in providing exceptional service to every customer who drives on our lot and walks through our dealership doors. You can depend on our team of professionals to work in your best interests at all times. Your satisfaction is our top priority. My career in the auto industry began 10 years ago, and I have been a part of the wonderful team here at Serra Traverse City since 2013. I love being a part of such an amazing company that shares many of my values. When I’m not providing quality service at the dealership, helping others in any way that I can, my hobbies and interests include fishing, hunting, snowmobiling, and rooting for the Detroit Lions!

### Connie Walter

- Profile: [https://serrasubaruoftraversecity.adviserly.com/connie-walter](https://serrasubaruoftraversecity.adviserly.com/connie-walter)
- Department: Plus (Business Development Representatives (BDC))
- Title: Customer Advocate
- Call: (231) 929-8895

Hi, I'm a Business Development Representative at Serra Traverse City.  This is my first role in the auto industry, but I bring a strong work ethic and a positive attitude. I'm originally from Traverse City, a graduate of Traverse City Senior High School, and I'm comfortable working with computers and various software programs.  My background includes receiving Employee of the Year at a previous local company.  I'm passionate about helping customers and creating a welcoming environment for everyone.  Outside of work, I enjoy spending time with my four daughters and their families, camping, and exploring places like Paris, Las Vegas, Hawaii, and Disney World. I’m also happy to help my co-workers in any way I can.  I'm a friendly and approachable person who loves to chat, particularly about my family, and in my free time I enjoy riding my bike, crafts, and shopping.

### Dan Korte

- Profile: [https://serrasubaruoftraversecity.adviserly.com/daniel-korte](https://serrasubaruoftraversecity.adviserly.com/daniel-korte)
- Department: Plus (Management Team)
- Title: Fixed Operations Director
- Call: (231) 486-8979

Thank you for choosing our dealership to help you find your next vehicle or perform the service maintenance on your current vehicle. I’m proud of the team we have here at Serra Traverse City! Our team goes above and beyond to provide each guest with a quality buying experience that they will love and assist in keeping your vehicle up to date with its service maintenance.  I am always available to answer questions and to do what I can to make sure our customers leave the dealership completely satisfied.

### Dijon Dohm

- Profile: [https://serrasubaruoftraversecity.adviserly.com/dijon-dohm](https://serrasubaruoftraversecity.adviserly.com/dijon-dohm)
- Department: Plus (Finance & Insurance)
- Title: Business Manager
- Lifetime vehicles sold: 218
- Recent vehicles sold: 1
- Sales specialties: ATLAS, JETTA, Q5, Q7 3.0T, Tiguan
- Call: (231) 947-9000

New to the auto industry, but I understand the importance of hard work and great customer service. I take the time and listen to the needs and wants of my customers, doing my best to give them a 5-star experience, along with identifying the correct vehicle for their needs. Being personable and friendly with my clients and coworkers is something that I’m most proud of. My best job is being a family man. I love being a husband and a father. My other special skill is woodworking. For the past 20 years, I have coached a co-ed softball team with my wife and our good friends. I’m also a big fan of U of M football.

### Dominik Carnes

- Profile: [https://serrasubaruoftraversecity.adviserly.com/dominik-carnes](https://serrasubaruoftraversecity.adviserly.com/dominik-carnes)
- Department: Plus (Parts)
- Title: Parts Advisor
- Call: 231-486-8923 x1023

Hi, I'm a Parts Advisor at Serra Traverse City, celebrating my first year here.  I'm from Traverse City and a proud graduate of Traverse City West.  Go Titans and Lions!  I enjoy helping customers solve their parts needs with great customer service. I'm easy-going, get along well with others, and always try to be respectful and helpful.  Outside of work, I'm passionate about cars – I love driving them and understanding how they work.  I also enjoy golf, slow-pitch softball, and spending time at the beach.  Sports and games are always good conversation starters.  I'm calm, have a good attitude, and approach my work with a positive mindset.

### Eric Steinhebel

- Profile: [https://serrasubaruoftraversecity.adviserly.com/eric-steinhebel](https://serrasubaruoftraversecity.adviserly.com/eric-steinhebel)
- Department: Plus (Management Team)
- Title: Sales Manager
- Lifetime vehicles sold: 3
- Recent vehicles sold: 1
- Sales specialties: CROSSTREK, FORESTER
- Call: (231) 947-9000

When I joined the Serra Traverse City dealership in 2006, it was known as Cherry Capital Cadillac Subaru. As a Subaru Manager, I’m very proud of the team we have here, and I enjoy the days spent with all of them. We work hard to make sure our customers receive the best service possible. I’m a longtime resident of Leelanau County, so my roots are very deep within the community. I attended Northwestern Michigan College. My hobbies include golfing, boating, and traveling. Family time with my lovely wife of 15 years, and our two amazing children, is always the highlight of my days. When you want great service that you can depend on, please stop by Serra Traverse City and allow our sales team to assist you with your vehicle needs!

### Evelyn Brown

- Profile: [https://serrasubaruoftraversecity.adviserly.com/evelyn-brown](https://serrasubaruoftraversecity.adviserly.com/evelyn-brown)
- Department: Plus (Business Development Representatives (BDC))
- Title: Customer Advocate
- Call: 231-486-8940

### Felicia Whittaker

- Profile: [https://serrasubaruoftraversecity.adviserly.com/felicia-whittaker](https://serrasubaruoftraversecity.adviserly.com/felicia-whittaker)
- Department: Plus (Business Development Representatives (BDC))
- Title: Customer Advocate
- Call: (231) 252-3341

I am brand new to the industry (December 2019), but I am thankful to begin my career here at Serra Traverse City. I understand the importance of excellent customer service, and I go that extra mile to get the job done right. My clients can rely on me to be accurate, informative, and friendly. I like to have a great time and always keep a smile on my face. When it comes to life outside of the dealership, I love to spend time with my two boys, Zayland and Leighton. They are my world. Volleyball and basketball are my favorite sports. I also enjoy hiking and being in the great outdoors with my family.    When you are ready for an easy-going and delightful experience, please reach out to me!

### Jeff Somes

- Profile: [https://serrasubaruoftraversecity.adviserly.com/jeff-somes](https://serrasubaruoftraversecity.adviserly.com/jeff-somes)
- Department: Plus (Finance & Insurance)
- Title: Business Manager
- Lifetime vehicles sold: 70
- Sales specialties: CROSSTREK, FORESTER, OUTBACK
- Call: (231) 947-9000

Hi! I’m Jeff Somes and I would like to welcome you to Serra Traverse City! It brings me so much joy to be a part of the Serra organization and having the opportunity to work with customers from all walks of life. My priorities are to take care of the needs of our guests, helping them find the best position for their financial needs. Customers enjoy working with me because I am approachable, understanding, and have a genuine desire to exceed the expectations of my guests. In my spare time, I love being in the great outdoors. My hobbies include hunting, fishing, stocks, and mountain biking. I'm a competitive cyclist. I just started biking this year and have been fortunate enough to excel at the sport. I recently joined McLain's Race Team as a sponsored rider.

### Jeffrey Mattis

- Profile: [https://serrasubaruoftraversecity.adviserly.com/jeffrey-mattis](https://serrasubaruoftraversecity.adviserly.com/jeffrey-mattis)
- Department: Plus (Parts)
- Title: Wholesale Parts Advisor
- Call: 231-947-9000

Hi there, my name is Jeff Mattis. I am the Wholesale Parts Representative for Serra Motors. I represent seven brands of product, and I take great pleasure in building relationships with our customers. I've been an automobile enthusiast since I was very young. I have a vintage Audi that I have been racing in the Sports Car Club Association/SCCA events for several years. I also enjoy sailing with my family on the Great Lakes. Please don't hesitate to reach out to me anytime; I look forward to helping you with your product needs.

### Jeremy Wood

- Profile: [https://serrasubaruoftraversecity.adviserly.com/jeremy-wood](https://serrasubaruoftraversecity.adviserly.com/jeremy-wood)
- Department: Plus (Management Team)
- Title: Business Development & Technology Manager
- Joined: 2016-10-01
- Lifetime vehicles sold: 6
- Recent vehicles sold: 5
- Sales specialties: FUSION HYBRID, GRAND CARAVAN, MAXIMA, OUTBACK, TERRAIN
- Call: (231) 252-3340

As a Business Development & Technology Manager, I am recognized for exceptional execution and an unwavering commitment to delivering high-quality digital solutions. My primary focus is on driving digital transformation, leveraging technology to create innovative solutions that empower both businesses and individuals.

With 22 years of experience, including the last 9 years at Serra Traverse City, I have developed a profound understanding of IT infrastructure, cloud computing, and data analytics. My technical expertise, coupled with a meticulous attention to detail and the ability to translate complex concepts into actionable strategies, has consistently resulted in exceeding expectations.

I have earned several professional certifications, including Microsoft Certified Professional (MCP), CompTIA Network Security Professional (CNSP), and ITIL Digital and IT Strategy. I am dedicated to continuous professional development, ensuring I remain current with the latest industry trends and advancements.

Beyond my professional life, I enjoy spending time at Lakeside Equestrian, where we have two quarter horses, Cooper and Wyatt, and participate in and attend rodeos throughout Michigan. I have three children: Austin, Haley, and Bristol.

I maintain a keen interest in STEM fields and dedicate significant time to exploring philosophy, theology, ancient history, and quantum technology.

### Justin Vollmuth

- Profile: [https://serrasubaruoftraversecity.adviserly.com/justin-vollmuth](https://serrasubaruoftraversecity.adviserly.com/justin-vollmuth)
- Department: Plus (Finance & Insurance)
- Title: Business Manager
- Lifetime vehicles sold: 1433
- Recent vehicles sold: 1
- Sales specialties: ASCENT, CROSSTREK, FORESTER, IMPREZA, OUTBACK
- Call: (231) 486-8941

I joined the Serra family in 2016, starting off as a porter for our campus, working my way up to my current position. Moving up to the top 25 of the organization is one of my proudest moments. I work hard to continue moving up the company ladder. Our customers enjoy working with me because of my honest, fair, caring, and fun nature. I truly love helping folks find the perfect set of wheels. As a Subaru owner, I know first-hand how amazing these vehicles are. So stop by the dealership today and let me help you find your next car!

### Lauren Piedmonte

- Profile: [https://serrasubaruoftraversecity.adviserly.com/lauren-piedmonte](https://serrasubaruoftraversecity.adviserly.com/lauren-piedmonte)
- Department: Plus (Business Development Representatives (BDC))
- Title: Customer Advocate
- Lifetime vehicles sold: 7
- Recent vehicles sold: 4
- Sales specialties: ACCORD SEDAN, GRAND CHEROKEE, OUTBACK, SL, TUNDRA
- Call: (231) 929-8885

Hi, I'm a Business Development Representative at Serra Traverse City. I'm originally from Rockford, but moved to Traverse City 12 years ago, and love living here.  I graduated from Grand Valley State University with my degree in Education and Mathematics, which helps me bring an analytical approach to my work.  Outside of the office, you can find me paddle boarding, watching endless rounds of softball, soaking up the sun, and enjoying the beauty of Sleeping Bear Dunes.  I'm a dedicated professional, and I also cherish my time with my husband and two daughters, who are pretty awesome.

### Lydia Loveland

- Profile: [https://serrasubaruoftraversecity.adviserly.com/lydia-loveland](https://serrasubaruoftraversecity.adviserly.com/lydia-loveland)
- Department: Plus (Business Development Representatives (BDC))
- Title: Customer Advocate
- Call: (231) 929-8877

I’m a Customer Advocate here at Serra Traverse City. I’m originally from Traverse City, and while I haven’t had kids yet, it's always been my dream to adopt or foster children. I want to give them a loving and safe home. I graduated from Traverse City Central High School and also spent some time in Florida. I love reading, playing my Nintendo Switch, and hanging out with my cats. I'm a naturally caring person and I really enjoy making cozy blankets.

### Michelle Antcliff

- Profile: [https://serrasubaruoftraversecity.adviserly.com/michelle-antcliff](https://serrasubaruoftraversecity.adviserly.com/michelle-antcliff)
- Department: Plus (Business Development Representatives (BDC))
- Title: Customer Advocate
- Lifetime vehicles serviced: 1
- Call: (231) 486-8900

### Michelle Rayner

- Profile: [https://serrasubaruoftraversecity.adviserly.com/michelle-rayner](https://serrasubaruoftraversecity.adviserly.com/michelle-rayner)
- Department: Plus (Business Development Representatives (BDC))
- Title: Customer Advocate
- Call: (231) 486-8988

Welcome to Serra Traverse City! We have all of your vehicle needs here Sales, Service and Parts.  We provide great customer service to all of our guests and proudly serve our community. I joined our Serra family in July 2020. My family comes from the automotive industry. My father worked at the Ford Motor Company Dearborn Plant for twenty-five years years and my uncle, my dad's brother, worked for GM for thirty-four years.  I’ve been fortunate to have traveled to many exciting places, including Cozumel, Rosarito and Tijuana Mexico, the Grand Cayman Islands, Ocho Rios Jamaica and Florida Keys. I definitely recommend that you experience the Caribbean life if you haven’t already; it’s amazing! When I’m not working or traveling I do what I can to help others and volunteer. My favorite sports teams are the Los Angeles Lakers and the LA Dodgers. My most enjoyable pastimes include skydiving in the desert, white-water rafting (american river), snorkeling, swimming, kayaking and anything to do with water. I love to help people and I’m great at listening. I really enjoy talking to the older generation as you can learn so much from them.

### Michelle Smith-ronk

- Profile: [https://serrasubaruoftraversecity.adviserly.com/michelle-smith-ronk](https://serrasubaruoftraversecity.adviserly.com/michelle-smith-ronk)
- Department: Plus (Administration & Business Office)
- Title: Recruiter/Compliance
- Call: 231-929-8852 x8852

As a long-time employee of Serra Traverse City, progressing to my current position of Recruiter and Compliance Officer, I bring a sense of responsibility and genuine care for my colleagues. My character is marked by empathy, integrity, and a commitment to building enduring relationships. I make a conscious effort to listen to each individual, understanding their perspectives and providing support.

Beyond my professional pursuits, I am deeply devoted to my family, including my husband David and three children. In my downtime, I find joy in baking, transforming ingredients into celebratory cookies and cakes that bring smiles to my loved ones and the community.

Whether it's discussing the latest recipes, gardening tips, or the adventures of my family, I am always eager to connect with others and share my passion for life.

### Richard Sika

- Profile: [https://serrasubaruoftraversecity.adviserly.com/richard-sika](https://serrasubaruoftraversecity.adviserly.com/richard-sika)
- Department: Plus (Parts)
- Title: Wholesale Parts Advisor
- Call: (231) 486-8924

I was born and raised in Traverse City, starting my career in the Parts Department of Traverse Motors back in 1981. I spent ten years selling Toyota and Volkswagen parts, then switched to Grand Traverse Auto's Parts Department for another six years. I did a stretch in the body shop as an estimator for another four years. Then, I decided it was time to do something different and for six years I worked in a cabinet shop. After hearing about an opening back at Ford, I decided it was time to get back to selling parts. After another seven years there, Serra called and invited me back to work for their wholesale department. I’m hoping to finish my Parts career where it started, selling Toyota and Volkswagen parts.

### Sam Lederer

- Profile: [https://serrasubaruoftraversecity.adviserly.com/sam-lederer](https://serrasubaruoftraversecity.adviserly.com/sam-lederer)
- Department: Plus (Parts)
- Title: Shipping and Receiving 
- Call: 2314868927

Hello! My name’s Sam Lederer, and I joined Serra Traverse City in December 2017. I am known for being the “introvert” of the group. However, I go above and beyond for my customers and never waste their time. I try to answer their questions while working quickly to find the best parts for their automotive needs. When it comes to my free time, I spend most of it gaming with friends or just losing myself in a good story. 

When you are ready to find the products you need, please stop by the dealership and see the best parts department in town!

### Steve Flynn

- Profile: [https://serrasubaruoftraversecity.adviserly.com/steve-flynn](https://serrasubaruoftraversecity.adviserly.com/steve-flynn)
- Department: Plus (Management Team)
- Title: Audi, Cadillac, Subaru, Volkswagen, Volvo & Toyota Parts Manager
- Call: (231) 486-0923

Since June of 1999, I have worked in this industry, providing great service to all of my customers. Proud of the amazing crew that I work with here at Serra Traverse City; we are more than colleagues, we are family! When I have the time, I love to watch sports, especially the Detroit Lions and the Red Wings. My proudest achievement is being a husband and a father. I love to go camping, coach my son’s football team, and spend quality time with my family!

### Steve Sizeland

- Profile: [https://serrasubaruoftraversecity.adviserly.com/steve-sizeland](https://serrasubaruoftraversecity.adviserly.com/steve-sizeland)
- Department: Plus (Management Team)
- Title: Audi, Cadillac, Subaru, Volkswagen, Volvo Service Manager
- Lifetime vehicles serviced: 4071
- Recent vehicles serviced: 169
- Call: (231) 486-0926

I bring 30 years of experience into the dealership with me each day. Known amongst the Traverse City auto industry for being a hard worker and someone who enjoys life. I’m sympathetic to the needs of my customers; I listen to what they want and try to help them achieve their vehicle goals. Proud to say that I maintain a very clean warranty schedule for the dealership and I have worked very hard to get to the knowledge level I currently have. My special skills include work well with others, and being a warranty clerk with Subaru and GM for 18 years, in addition to working as a Honda warranty clerk for 10 years. In my spare time, I love to play video games, travel, and golf.

### Steven Hull

- Profile: [https://serrasubaruoftraversecity.adviserly.com/steven-hull](https://serrasubaruoftraversecity.adviserly.com/steven-hull)
- Department: Plus (Collision Center)
- Title: Estimator
- Lifetime vehicles serviced: 465
- Recent vehicles serviced: 36
- Call: 231-486-0955

Hello and welcome!  As estimator for the dealership, I’m proud to be part of the team helping customers have the best experience possible.  Before entering the automotive industry, I spent twenty years in the welding and fabrication field.  Today, I’m happy to apply my experience quoting and estimating in that space to my work today. 

My wife and I are parents to three great kids who are all involved in many activities.  When I’m not working, I enjoy fishing and camping with my family.

### Sue Korson

- Profile: [https://serrasubaruoftraversecity.adviserly.com/susan-korson1](https://serrasubaruoftraversecity.adviserly.com/susan-korson1)
- Department: Plus (Management Team)
- Title: HR Director / Business Office Manager
- Call: 231-486-0911

Hi! I'm Sue Korson, and I would like to welcome you to Serra Traverse City. It feels great to work for a fantastic company and be able to help many amazing people. Although I am new to the car business, I have many years of accounting, human resources, and office management experience in addition to a Master's degree in Business. I am a huge fan of the beach, love board games, and puzzles. I have a large family, five sisters, five brothers, three children, Isaac, and the twins, Oliver and Olivia, all of whom I am very proud of and love spending time with them. Some of my hobbies are photography, hiking, ping pong, and most any outdoor adventure. I have hiked the Grand Canyon twice but only jumped out of an airplane once. I also have the best dog ever, a white miniature labradoodle named Charmin.

### Susan Freshour

- Profile: [https://serrasubaruoftraversecity.adviserly.com/susan-freshour](https://serrasubaruoftraversecity.adviserly.com/susan-freshour)
- Department: Plus (Business Development Representatives (BDC))
- Title: Customer Advocate
- Call: (231) 486-0940

Hi! I’m Susan. I am a Customer Advocate and Appointment Coordinator here at Serra Traverse City. I am originally from Walled Lake, Michigan and I attended Walled Lake Central High School. I enjoy providing great customer service. I love spending my time helping others weather it be at work or family.  In my down time I l love to spend time with my son and his girlfriend when they come to visit from Texas and I enjoy spending time with my husband and family.  I have a couple of cats and some chickens.  I love to see all the wildlife that comes onto our 3 acers in Kalkaska.  my husband and I love to go fishing, Kyaking, Boating with family and just being outdoors, and I love to crochet blankets.  I love baseball (go tigers).

### Tony Jerome

- Profile: [https://serrasubaruoftraversecity.adviserly.com/tony-jerome](https://serrasubaruoftraversecity.adviserly.com/tony-jerome)
- Department: Plus (Management Team)
- Title: Sales Manager
- Lifetime vehicles sold: 200
- Recent vehicles sold: 8
- Sales specialties: 4 RUNNER, RAV4, SIENNA, TACOMA, TUNDRA
- Call: (231) 947-9000

Welcome to the Serra Traverse City website! I’m Tony Jerome, a Sales Manager here at the dealership. I am a fourth-generation retail automotive professional and have a deep commitment to customer satisfaction. My goal is to make the purchasing process fun! With over 30 years of experience in the auto business, I love to help others find the perfect vehicle. Seeing the smile on their faces when they leave in their new car is the best feeling. When it comes to my spare time, I love being with family and friends. I am the proud father of two children who continue to amaze me.    Please don’t hesitate to reach out with any questions; I look forward to working with you soon!