Meet the team at Serra Subaru of Traverse City
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Carl Lyons
Audi, Cadillac, Subaru, Volkswagen, Volvo Service Manager
Department: Management Team
Working in the auto industry for 30 years has taught me a lot, and I bring that experience into the dealership each day. My team can depend on me for the training, motivation, and assistance they need...
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Chris Brown
Business Manager
Department: Finance & Insurance
Thank you for choosing Serra Traverse City to handle your vehicle needs! We take pride in providing exceptional service to every customer who drives on our lot and walks through our dealership doors. ...
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Steve Flynn
Audi, Cadillac, Subaru, Volkswagen, Volvo & Toyota Parts Manager
Department: Management Team
Since June of 1999, I have worked in this industry, providing great service to all of my customers. Proud of the amazing crew that I work with here at Serra Traverse City; we are more than colleagues,...
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Aaron Lehn
Collision Body & Paint Manager
Department: Management Team
I joined the auto industry over ten years ago, and have enjoyed working in the body shop department. Before that, I served in the US Navy for almost five years. As a Body Shop Manager at Serra Travers...
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Tony Jerome
Sales Manager
Department: Management Team
Welcome to the Serra Traverse City website! I’m Tony Jerome, a Sales Manager here at the dealership. I am a fourth-generation retail automotive professional and have a deep commitment to customer sati...
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Eric Steinhebel
Sales Manager
Department: Management Team
When I joined the Serra Traverse City dealership in 2006, it was known as Cherry Capital Cadillac Subaru. As a Subaru Manager, I’m very proud of the team we have here, and I enjoy the days spent with ...
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Susan Freshour
Customer Advocate
Department: Business Development Representatives (BDC)
Hi! I’m Susan. I am a Customer Advocate and Appointment Coordinator here at Serra Traverse City. I am originally from Walled Lake, Michigan and I attended Walled Lake Central High School. I enjoy pro...
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Kristina Clark
Office Administrator
Department: Collision Center
Welcome! As Collision Center Office Administrator, I’m here to help. No one likes dealing with damage to their vehicle, but we aim to deliver a seamless experience from the moment you enter our shop...
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Dijon Dohm
Business Manager
Department: Finance & Insurance
New to the auto industry, but I understand the importance of hard work and great customer service. I take the time and listen to the needs and wants of my customers, doing my best to give them a 5-sta...
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Steve Sizeland
Audi, Cadillac, Subaru, Volkswagen, Volvo Service Manager
Department: Management Team
I bring 30 years of experience into the dealership with me each day. Known amongst the Traverse City auto industry for being a hard worker and someone who enjoys life. I’m sympathetic to the needs of ...
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Jeff Somes
Business Manager
Department: Finance & Insurance
Hi! I’m Jeff Somes and I would like to welcome you to Serra Traverse City! It brings me so much joy to be a part of the Serra organization and having the opportunity to work with customers from all wa...
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Dani Walters
Subaru Service Advisor
Department: Service
Rating: 4.9 / 5 (7854 ratings, 5107 reviews)
In the almost 10 years I have been in the service industry I have worked hard to build strong relationships with each of my guests. I enjoy talking about family, pets, or travels taken. My guests co...
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Michelle Smith-ronk
Recruiter/Compliance
Department: Administration & Business Office
As a long-time employee of Serra Traverse City, progressing to my current position of Recruiter and Compliance Officer, I bring a sense of responsibility and genuine care for my colleagues. My charact...
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Michelle Rayner
Customer Advocate
Department: Business Development Representatives (BDC)
Welcome to Serra Traverse City! We have all of your vehicle needs here Sales, Service and Parts. We provide great customer service to all of our guests and proudly serve our community. I joined our ...
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Trevor Bower
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (279 ratings, 190 reviews)
Hi! I’m Trevor Bower, and I look forward to earning your trust and your business. It will be an honor to serve you and take care of your automotive needs. My customers and colleagues know me for being...
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Steven Hull
Estimator
Department: Collision Center
Hello and welcome! As estimator for the dealership, I’m proud to be part of the team helping customers have the best experience possible. Before entering the automotive industry, I spent twenty year...
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Andy Silny
Parts Advisor
Department: Parts
I’m proud of being able to supply the right part to the technician team that completes repairs for our customers. I know how to work quickly and efficiently to get our customers out as fast as possibl...
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Ben Terpstra
Parts Advisor
Department: Collision Center
I have one motto: "Do it right the first time." Customers can depend on me to do just that, while providing friendly and accurate service. I strive to exceed their expectations. Since joining the auto...
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Steven Fairbanks
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (166 ratings, 123 reviews)
Hi there, my name is Steve Fairbanks and I am a sales associate here at Serra Motors. The best thing about being in automotive sales is sharing the excitement with my customers as they buy a new car. ...
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Bill Whitmore
Assistant Parts Manager
Department: Parts
Love working in the auto industry; it’s been 5 years since I joined this business. Some of my special skills include building computers and working on cars. I’m a Volvo nut. When it comes to our custo...
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Jaimie Boudrie
Subaru Service Advisor
Department: Service
Rating: 4.9 / 5 (3215 ratings, 2066 reviews)
Hi, I’m Jaimie Boudrie! As Service Advisor, I welcome new opportunities to connect with customers in order to help them fulfill all of their service needs. Whether you’re coming in for routine mainten...
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Felicia Whittaker
Customer Advocate
Department: Business Development Representatives (BDC)
I am brand new to the industry (December 2019), but I am thankful to begin my career here at Serra Traverse City. I understand the importance of excellent customer service, and I go that extra mile to...
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Jeffrey Mattis
Wholesale Parts Advisor
Department: Parts
Hi there, my name is Jeff Mattis. I am the Wholesale Parts Representative for Serra Motors. I represent seven brands of product, and I take great pleasure in building relationships with our customers....
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Chaz Forcia
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (274 ratings, 175 reviews)
It makes me proud to be able to sell customers safe and reliable vehicles. I enjoy watching and playing basketball, as well as fishing and skiing. Originally from Baraga, I attended Gogebic Community ...
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Sean Leach
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (808 ratings, 571 reviews)
I’m a passionate person, in my personal life and at work. My colleagues would say that I am always smiling, love to sing, and I always come into the dealership with a positive attitude. I have built a...
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Richard Sika
Wholesale Parts Advisor
Department: Parts
I was born and raised in Traverse City, starting my career in the Parts Department of Traverse Motors back in 1981. I spent ten years selling Toyota and Volkswagen parts, then switched to Grand Traver...
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Steven Miller
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (140 ratings, 93 reviews)
Hi! Steven Miller here, a Sales Consultant at Serra Traverse City ready to help you find your next car, truck, or SUV! I'm always striving to ensure the customer has an enjoyable experience. Leasing o...
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Brandon Suzawith
Wholesale Parts Advisor
Department: Parts
I’m originally from Green Bay and I attended the Northeast Wisconsin Technical College. I started in Parts Sales, then moved to Shipping and Receiving, then to work at the Body Shop as a collision est...
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Sam Lederer
Shipping and Receiving
Department: Parts
Hello! My name’s Sam Lederer, and I joined Serra Traverse City in December 2017. I am known for being the “introvert” of the group. However, I go above and beyond for my customers and never waste thei...
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Todor Petrov
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (497 ratings, 374 reviews)
Welcome to Serra Traverse City and thanks for taking the time to read my bio! My customers are my number one priority. I try to make the purchase process fun and give detailed explanations. I am a com...
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Joel Shooks
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (747 ratings, 497 reviews)
My career in the auto industry began 15 years ago, and I joined the Serra family in March 2016. Love that Serra has “Market Based Pricing,” and that each of our guests gets a great deal, regardless of...
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Mike Sova
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (184 ratings, 124 reviews)
Hi! I'm Michael Sova, and I would like to welcome you to the Serra Traverse City website. As a sales consultant for the dealership, you can rely on me for quality customer service. I take the time to ...
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Justin Vollmuth
Business Manager
Department: Finance & Insurance
I joined the Serra family in 2016, starting off as a porter for our campus, working my way up to my current position. Moving up to the top 25 of the organization is one of my proudest moments. I work ...
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Jeremy Wood
Business Development & Technology Manager
Department: Management Team
As a Business Development & Technology Manager, I am recognized for exceptional execution and an unwavering commitment to delivering high-quality digital solutions. My primary focus is on driving digi...
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Sanjay Woolcott
Subaru Service Advisor
Department: Service
Rating: 4.8 / 5 (1069 ratings, 736 reviews)
Hi! I’m Sanjay Woolcott, a Business Development Representative (BDC) here to provide an exceptional customer experience from start to finish! Guests enjoy my genuine personality, easy-going approach, ...
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Sue Korson
HR Director / Business Office Manager
Department: Management Team
Hi! I'm Sue Korson, and I would like to welcome you to Serra Traverse City. It feels great to work for a fantastic company and be able to help many amazing people. Although I am new to the car busines...
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Brenda Smith
Warranty Administration
Department: Service
My 3.5 years in Warranty Administration at Serra Traverse City have been a rewarding journey. As a dedicated professional, I strive to provide exceptional customer service and ensure the seamless reso...
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Dan Korte
Fixed Operations Director
Department: Management Team
Thank you for choosing our dealership to help you find your next vehicle or perform the service maintenance on your current vehicle. I’m proud of the team we have here at Serra Traverse City! Our team...
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Ian Grucella
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (51 ratings, 33 reviews)
Hi, I'm a sales consultant at Serra Traverse City, and this is my first year in the business. My wife's a website designer, and we love exploring new places – New Orleans, Washington D.C., and Austin,...
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Steve Haas
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (43 ratings, 36 reviews)
I'm new to Serra Subaru and to car sales but have over 30 years of experience in the auto industry and I look forward to helping you find your next car! I enjoy classic cars, skiing, and recently star...
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Lydia Loveland
Customer Advocate
Department: Business Development Representatives (BDC)
I’m a Customer Advocate here at Serra Traverse City. I’m originally from Traverse City, and while I haven’t had kids yet, it's always been my dream to adopt or foster children. I want to give them a l...
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Dominik Carnes
Parts Advisor
Department: Parts
Hi, I'm a Parts Advisor at Serra Traverse City, celebrating my first year here. I'm from Traverse City and a proud graduate of Traverse City West. Go Titans and Lions! I enjoy helping customers sol...
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Lauren Piedmonte
Customer Advocate
Department: Business Development Representatives (BDC)
Hi, I'm a Business Development Representative at Serra Traverse City. I'm originally from Rockford, but moved to Traverse City 12 years ago, and love living here. I graduated from Grand Valley State ...
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Connie Walter
Customer Advocate
Department: Business Development Representatives (BDC)
Hi, I'm a Business Development Representative at Serra Traverse City. This is my first role in the auto industry, but I bring a strong work ethic and a positive attitude. I'm originally from Traverse...
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Travis Sizeland
Service Advisor
Department: Service
Rating: 5.0 / 5 (151 ratings, 113 reviews)
I'm a Service Advisor with over a decade in the automotive industry, proudly working here at Serra Traverse City. Traverse City is home, but I've explored a bit, from studying at Northwestern Michigan...
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Shawn Morgan
Service Advisor
Department: Service
Rating: 4.9 / 5 (197 ratings, 144 reviews)
I'm a Service Advisor with a passion for cars and helping people, working at Serra Traverse City. Originally from South Boardman, I've been in the automotive industry for a while. My wife, Tayler, and...
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Batu Yilmaz
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (1 ratings, 0 reviews)
Born and raised in beautiful Izmir, I thrive on building relationships and helping people find solutions. My approach to sales is straightforward: listen first, understand the need, and then offer the...
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Laura Novogradac
Service Advisor
Department: Service
Rating: 4.9 / 5 (113 ratings, 84 reviews)
I've been a Service Advisor for many years, most of them spent right here in Ludington and Manistee. I'm known for being friendly and helpful – I try to treat everyone like family. I'm a good listener...